10 MSPs On The Biggest Tech Market Opportunity In 2025

by Wade Tyler Millward, CRN

Unlocking artificial intelligence for customers. Network-as-a-service. And growth overseas.

These are some of the biggest technology market opportunities MSPs and solution providers see as 2025 gets underway, as identified in CRN's annual CEO Outlook project.

CEOs from some of the largest solution providers–including Solution Provider 500 members Insight Enterprises, World Wide Technology and Cognizant–and MSPs focused on small and midsize organizations weighed in on the biggest opportunities that lay ahead as the world contends with high inflation, geopolitical uncertainty and the future of work in the AI era.

CRN CEO Outlook 2025

IT research firm Gartner expects worldwide spending on IT to reach a record $5.61 trillion in 2025, representing a nearly 10 percent sales increase compared with $5.11 trillion in 2024.

Worldwide spending on IT services should reach $1.73 trillion this year, up from $1.59 trillion in 2024.

This represents a nine percent spending increase year over year, which is roughly on par with Gartner's forecast of the entire tech market growing at 10 percent in 2025.

Read on for where MSP executives are putting their time and attention for hyper growth in 2025.

Jim Kavanaugh

Over the last several years, organizations have embraced generative AI (GenAI) to varying degrees. For 2025, the most significant market opportunity we see continues to lie in empowering our customers to unlock the full potential of AI. AI technology can be impactful and transformational, but adoption is complex and demands seamless integration.

The more advanced an organization's IT infrastructure and digital transformation strategy becomes, the greater the need for a seamless data and cloud strategy, and the greater the need for a proactive and comprehensive approach to cybersecurity.

Our commitment to our customers and the industry extends beyond merely offering AI solutions. We focus on a comprehensive approach made possible through our Advanced Technology Center (ATC), which we have invested over $1 billion in during the past decade and serves as a testbed for innovation and seamless integration with the hardware and software required for AI, digital, cloud, infrastructure and cyber solutions.

Additionally, we recently entered into a definitive agreement to acquire Softchoice, a Canadian software and cloud-focused IT solutions provider, which will enhance our portfolio.