How using artificial intelligence to shop can help you save

HEARD ON MORNING EDITION
by Leila Fadel, NPR

ROB SCHMITZ, HOST:
Holiday shopping isn't just a trip to the mall anymore. You've got all kinds of choices, and you can do it all from the comfort of your home. There's Cyber Monday, TikTok Shop and now artificial intelligence. Retailers are increasingly using AI to get you to buy. Our cohost Leila Fadel spoke with a technology analyst about using AI to help you save.

LEILA FADEL, HOST: Adam Dumey is global vice president of retail for the consulting firm World Wide Technology. Good morning, Adam.

ADAM DUMEY: Good morning. How are you?

FADEL: I'm doing all right. Although, I have a feeling this conversation is going to add to my retail problems of shopping too much (laughter).

DUMEY: Oh, dear.

FADEL: So how are retailers using AI to get people to buy stuff?

DUMEY: Yeah, so retailers really, more so than in previous years, have really adopted this AI thing to help consumers find items more easily. This year, you can go on a significant number of websites with natural language and say, I'm looking for a large green shirt that sits above my waist - I'm 5'11 - and you can get very high-fidelity results.

FADEL: So I hear how this is beneficial for the retailer, putting the product in front of the customers. But what's it going to do for shoppers? How can AI be beneficial for shoppers?