Strategic, execution-oriented Product Management leader with 15 years of success developing customer-centric product solutions that maximize conversion rates. Salena applies a dynamic blend of integrative thinking between market/business analysis, experience design, technical capability assessments, cost/benefit analysis and leadership skills driving efficient development and launch of best-in-class digital products. As Director of Digital Product Salena continues to be responsible for developing Product Strategy, Product Roadmaps and managing digital engagements.