With over 15 years of design experience, Sam has an unabashed love for mashing up design and technology to make people’s lives better. Her career started with designing physical products, digital experiences and brands from the ground up. She became obsessed with uncovering, not just what made users pick a certain product off a shelf, but what made them tap, click and stop their scroll. Sam’s work has been recognized by the Emmy, Clio and Webby awards.