WWT Joint Marketing Program Overview
Joint Marketing Program
The WWT Joint Marketing Program is a strategic initiative designed to enhance collaboration and co-marketing efforts between WWT and its partners. This invite-only program includes two main components, the Joint Advertising and Marketing (JAM) Program and the Joint Event Marketing (JEM) Program.
Joint Advertising & Marketing (JAM) Program
The Joint Advertising & Marketing (JAM) Program was developed to provide a consistent point of contact to partners within WWT marketing and to develop and drive more awareness and engagement with partner content on the WWT Platform, ultimately increasing demand and revenue for their product, solutions and capabilities with WWT.
Joint Event Marketing (JEM) Program
WWT's 2025 Joint Event Marketing (JEM) Program is a robust program that gives Partners flexibility and insight when committing to events.
This provides Partners with a 360-view of all marketing activity, creating better synergy between events and activity on the WWT Platform and removing the apprehension for Partners of not knowing what is coming next.
- Collaboration between Sales Marketing and Sales to determine priority, all events receive Sr Leadership and Executive approval
- Release of Portfolio of Events to Partners for consideration
- Individual Partner Q&A Meetings upon request
- Partner returns List of Interested Events
- Review and Partner Alignment of Events with Sales Marketing & Sales Stakeholders
- Return Final Event List and Event Agreement Letter to Partner
Questions? Reach out to our Partner Marketing Leadership:
Current Partner Participants
Thank you to those Partners who are currently participating in WWT's Joint Marketing Program