Today's digitally savvy consumer expects businesses to know what they want — in some cases before they know themselves. To do that, organizations must adopt a more data-centric approach that can deliver personalized experiences in real time. Join Salena Malik, Director of Digital Products, as she talks about what it means to have purpose-built solutions and the importance of having a product mindset when it comes to planning and executing with strategic intent. She also walks us through real-world examples of where personalization is making an impact in the market.

Break down barriers to innovation and empower your teams to deliver secure, sustainable IT automation faster than ever before.

Purpose-built is WWT's commitment to driving a compelling business case, solving specific user needs and launching with speed and precision. WWT's Salena Malik and David Chang review Purpose-built products and platforms and WWT's multilayered solutions.