An organization's people — its end users — are at the center of every process and digital transformation. So it's crucial they have the right tools for success. Yet we often find end-user technology decisions are disjointed, left up to distinct business units or simply sprawling over time. <br/> <br/> As organizations pivot towards employee-centric services, the need to empower end users with the right technology tools and provide measurable business value is paramount. <br/> <br/> Our Dynamic Persona Assessment differentiates itself from traditional persona assessments by merging data and institutional knowledge, building a sustainable persona framework that can be used for a variety of business and technical decisions and initiatives.