As retailers expand into an ever-growing array of digital channels, customers enjoy unprecedented flexibility and convenience. However, this expansion also introduces more layers of complexity when it comes to back-end systems and platforms. In this session, our experts explore how to navigate the challenges of disparate data silos that lead to employee confusion and hinder your ability to leverage actionable insights. By adopting a unified commerce strategy, retailers can gain operational efficiencies, make informed decisions, personalize the customer experience and ensure their business remains competitive in a rapidly evolving market.

Unified Commerce is a modern commerce strategy and intelligent digital platform that anticipates and adapts to the rapidly changing needs of business customers. WWT's Chris Douglas provides an overview of WWT's approach to Unified Commerce and the solutions that are offered by WWT's Digital products team.